Questionsfoundersaskbeforetheysubscribe.

FAIR is a continuous acquisition-monitoring radar. It scans public M&A activity in your niche and delivers a ranked, tailored view of likely buyers and the moves that signal timing. It is not an M&A advisory service, a marketplace to list your company for sale, a fundraising matchmaker, or a data room. FAIR is software that keeps you acquisition-ready — the advisory work, if you ever want it, is a separate conversation.

Earlier than most founders think. Acquirers approach companies that look ready, not companies that are actively for sale. In two decades of M&A, the founders with the best outcomes had already mapped their likely buyers and kept a clean growth story long before any offer showed up. That's the gap FAIR is built to close: visibility into your buyer landscape starts the moment you sign up, whether or not you're selling this year.

Look at who's already active in your space: companies making tuck-in acquisitions in your category, strategics expanding into your niche, and PE firms rolling up your sector. FAIR automates this: it scans public M&A activity, filings, and hiring signals to build and rank a buyer shortlist tailored to your company, so you're not guessing from a handful of obvious names.

Beyond growth and margins: a clean cap table, defensible IP, low customer concentration, and a team that can survive the transition. Most of this takes months to fix, not weeks, which is why waiting until you're "in a process" to think about it puts you at a real disadvantage. Buyers notice which founders were prepared and which were scrambling.

No, that's actually the ideal time. Once you're in active conversations with a buyer, you've lost most of your leverage to shape the outcome; the groundwork (buyer awareness, clean numbers, a defensible narrative) has to happen before that point. FAIR is built for exactly this stage: a background radar for founders who aren't selling today but want to stay ready.

These are the three ways a buyer's interest in your company usually shows up. Same segment means a direct competitor or a company in your exact category, the most obvious kind of acquirer. Adjacent means a company in a neighboring market that could expand into yours by acquiring you. Strategic means the buyer isn't after your category at all: they want a specific capability, platform, or team. FAIR tags every buyer on your radar with one of these three, so you can see not just who might acquire you, but why. See how scoring works on how it works.

Early on, you can do most of the buyer-mapping and readiness work yourself. That's exactly what FAIR is for. Once you're in active buyer conversations, especially anything involving deal structure, valuation negotiation, or competing offers, that's when experienced representation earns its fee. FAIR extends the runway before you need that; it doesn't replace it.

FAIR reads public sources — company news, SEC filings, hiring and deal feeds — and scores them for relevance to your specific company. Every buyer on your radar carries a one-line rationale so you can see why it's there. The full pipeline, from raw signal to ranked buyer, is described on how it works.

FAIR is free to start — your top 5 acquirers, ranked, plus monthly market signals, with no card required. Radar is $49/month and unlocks the full buyer list with no limit, rationale and financials for every buyer, and the complete weekly digest. No per-seat pricing, cancel anytime. See the full comparison on pricing.

Yes, for Radar — $490/year, which is two months free versus paying monthly ($49/mo). Same features either way; annual just costs less. You can switch between monthly and annual anytime from the billing portal.

Anytime, yourself — no email required. Manage or cancel your subscription from the billing portal inside your account. If you cancel, you keep access until the end of the period you've already paid for.

Use the Forgot your password? link on the sign-in page. We email you a link that works once and expires after 60 minutes. Setting a new password also ends every other session signed in as you — so if you think someone else has access, resetting is the fastest way to lock them out. If the email doesn't arrive, check your spam folder and confirm you're using the address you signed up with: for privacy we show the same confirmation either way, so the page can't be used to find out which addresses have accounts.

Your radar data is used only to run your radar. It never feeds any advisory engagement or advisory client, and never for any purpose adverse to you — a published commitment, not a marketing line. The full detail, including how we handle it as a single company, is in our privacy policy.

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